Web 2.0
Traditional media got published and was then pushed on you from the news stand and through the television. With the Web content got published and you pulled it off internet. With Web version 2.0 the consumer of content creates the content in the form of blogs, tweets, wiki edits, reviews, uploaded videos and all the comments that follow. With this mass amateurization of publishing the shift is from publishing to participation. It is conceded that most of the user generated content is savage banality , the popularity however of social media cannot be denied. While it is undoubtedly a procrastinator's paradise business has not ignored the phenomena.
Web 2.0 is a paradigm shift for business, as in it represents a change in ways of working and thinking.
- There is a shift from package software to online services.
- Control is surrendered and trust is placed in a collective intelligence.
- Personal organisational reputations are potentially exposed. Products, companies and people are quickly and easily reviewed.
However there are significant advantages:
- Detailed profiles of customer preferences can be built up and advertising very precisely targeted and delivered.
- Customers can be communicated with quickly.
- Online services can utilise considerable economies of scales and can be changed rapidly.
Links
Tim O'Reilly. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software http://oreilly.com/web2/archive/what-is-web-20.html, published 30 September 2005, last accessed 30 August 2011
Weblogs and the Mass Amateurization of Publishing http://shirky.com/writings/weblogs_publishing.html, Published October 3, 2002, last accessed 30 August 2011
Stephen Fry on joys of Twitter; http://www.bbc.co.uk/learningzone/clips/stephen-fry-on-joys-of-twitter/6187.html first published 25 January 2009. Last accessed 30 August 2011
See also: Rage against the X factor - "Ba humbug I won't do what you tell me": Hits v niches - the buzz v the long tail. December 2009
Duncan Stonebridge.
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